Retail Intelligence

Our extensive experience in eyewear coupled with a dedicated customer service unit enables Fabris Lane Ltd to offer support in the following areas:

Merchandising

Through our team of merchandisers, we can deliver first-hand knowledge and expertise across the commercial spectrum. Providing a more personal link between clients and Fabris Lane Ltd. Our merchandisers have a direct link to, and influence on, our supply chain in order to maximise in-store availability and sales for their customers.

Selling and buying strategies

Stock can be provided on consignment or, if preferred, a full vendor managed inventory service can be provided including range optimisation analysis to assist future buying decisions.

In addition, our supply-chain is managed around the concepts of value, waste elimination and, most importantly, efficiency. Recent projects have afforded us a level of inventory control well above the standard in a FMCG environment. This drives real benefits right across the supply-chain and, ultimately, into our customers' stores.

Market and product trends

Our extensive experience in eyewear translates to a knowledge and expertise in market and fashion trends that is second to none. As part of the product or strategy development stage with clients, this experience can be shared and adapted to fit any required business model.

Market intelligence and consumer insight

At Fabris Lane Ltd. we own and have access to some of the best market intelligence available and this information is actively used to improve the accuracy of our decision making. Our continuous programme of consumer research covers market sizing, market share performance (retailers), shopper decision making and the impact of brands and pricing. Our aim is to uncover genuine consumer insights that give our customers an edge over the competition.