Case Study: Boots UK

Retail intelligence and category support

Fabris Lane Ltd. has been working with Boots UK for several years, providing category support and expertise in a challenging and evolving market.

Currently we design and manufacture around 20 collections for Boots UK, split between own label and branded eyewear products. The service we provide extends beyond just product and includes instore merchandising, staff training at annual conferences and regular interviews with both staff and shoppers.

Over the years we have become a trusted eyewear partner helping to confidentially collate and analyse sales data, resulting in a knowledge bank of information that can be used to improve the accuracy of decision making.

At Fabris Lane Ltd. we align strong design led styling with extensive category knowledge to offer comprehensive retail support.