Case Study: Boden

Helping to launch and evolve an online offer

At Fabris Lane Ltd. we immerse ourselves in the world of consumers in order to truly understand the type of people we are trying to attract with our products.

The challenge from Boden was to sell sunglasses online, taking into account the quality and brand expectations of Boden consumers. We worked collaboratively with Boden to produce bespoke designs and colours that would appeal to specific online shoppers and help successfully launch the online sunglasses range.

Our immersive approach is continuous and by listening to feedback from Boden consumers we have been able to continuously support Boden in expanding and evolving their online sunglasses range.

As a trusted partner and FDA registered company we also assisted Boden in launching their sunglasses range in the US.